Assignment 2 Advertisement Analysis - 2042 Words

[pic] [pic] [pic] TABLE OF CONTENTS `McDonalds Advertisement Analysis 3 Dolce Gabbana Advertisement Analysis 4 Givenchy Perfume Ange Ou Demon Advertisement Analysis 6 McDonalds Advertisement Analysis McDonalds’ advertisements are everywhere. The advertisements are on TV, radio, and in magazines. It is nearly impossible to go one day without seeing one. The company spends millions of dollars on advertising their product each and every year to a number of different target audiences. In this advertisement McDonalds is advertising one of the value meals on their menu. The target audience that McDonalds is aiming the advertisement to is middle to upper-class people. It is very effective because it shows that the high class†¦show more content†¦The ad gives the viewer a sense that men are encouraged to take what they want at their own convenience. This ad objectifies women in a way that makes them seem pathetic and vulnerable. The DG ad is an example of how the media are influencing our consumer culture into thinking that this is the way men should act towards women. In this ad there is a very beautiful, young woman laying in distress, under a very attractive male, who is holding her down by her wrists. Around them are three other half-naked men who are also very good-looking. The others gathered around them are just starring blankly at the woman being held down in distress. I think that the product being advertised by Dolce Gabbana is women and men’s apparel. As I look at this ad I try to imagine a prospective buyer looking at this ad for the first time. What do they notice? What appeals to them and persuades them to purchase this item? Is it the rippling, glistening 10-pack abs of the aggressive half-naked males, or is it the utter calmness and still flawless physique of the women being held down? I believe that this advertisement is a good depiction of the some of the gender roles and sexist mindsets that our media is embedding into the youth of our generation. This ad seems to give the impression that it is acceptable for men to treatShow MoreRelatedCom306D1309 Words   |  6 PagesDEPARTMENT OF COMMUNICATION SCIENCE COM 306-D COMMUNICATION RESEARCH ASSIGNMENT 1 TASK 5.10 DUE DATE: 27 FEBRUARY 2011 STUDENT NAME: CHANE ARNOLDS STUDENT NR: 35599243 SIGNED DECLARATION I, Chanel Arnolds, hereby declare that this assignment is my own work, except where I have clearly acknowledged the work off others by means of correct referencing techniques. I have read and understood sections 8 and 9 of Tutorial letter 301/2010 regarding referencing techniques and plagiarism. SubmittedRead MoreThe Objective. Advertising Is One Of The Most Important1676 Words   |  7 Pagesefficient manner. 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Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Executive summary: The blush hair and beauty studio (salon) is located in RingwoodRead MoreArticle Review : Law Problems Essay1085 Words   |  5 PagesIntroduction: This assignment explores a series of law problems in our daily life involving the form, the validity and the types of contract. It will refer to Sam’s case for getting a clear understanding of underpinning theories as well as estimating what Sam can do in those cases. In the assignment, the difficulties of Sam can be analyzed through three cases and summaries, some case examples can be cited as references to help explaining. 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